And how we plan to achieve 100% slave free chocolate? Awareness, commercial success and inspiring other chocolate companies to follow our lead are critical.
We’ve put it all down in our roadmap that is based on 3 pillars:
We want to make all chocolate lovers aware of inequality in the cocoa sector. If the retailers and consumers demand and actively ask for fair chocolate, chocolate makers become responsible for making it happen.
lead by example
We lead by example and prove that commercially successful chocolate can be made without slavery and exploitation. We invest in long-term partnerships with cocoa farmers, make fairer price agreements and train cocoa farmers to improve their crop yields and their organizations. The cocoa we use for our chocolate is fully traceable.
inspire to act
We inspire others to take action, and we are actively looking for partners to follow our model. We are increasing the pressure on the industry through dialogue with politicians, NGOs and science.